Marketing Specialist
Rancho Dominguez, CA
Full Time
Experienced
Who We Are:
Laclede Inc. is a leading contract manufacturer of private label and custom formulations, based in Southern California. For more than 35 years, Laclede has produced products for clients ranging from Fortune 500 CPG corporations and up-and-coming entrepreneurs to the leading retailers all over the globe. Laclede provides total turnkey service for both the human and pet markets. Our research has produced global leaders in oral care and dry mouth products, among other premier offerings.
We value our employees and work like if we are a family.
*This is an on-site role and required to work in our office Monday-Friday. Our office is in Rancho Dominguez, CA
Job Overview:
Laclede Inc. is seeking a creative, motivated, and highly collaborative individual to join our team as a Marketing Specialist partner with our Sales and Customer Service team.
We are looking for a strategic marketer with a strong attention to detail. Our next superstar will be a natural collaborator, eager to lend a hand, and share an idea. Excellent communicators, proactive problem solvers, graphic design wizards, and strategic thinkers will find an environment that supports thoughtful work and professional growth.
In this role you will manage and grow an existing brand that's been around for over 40 years, and you will also lead the launch of a new supplement brand. If you are someone who wants to have a hand in every aspect of marketing and grow into a Manager of Marketing, this job is for you.
Key Duties and Responsibilities:
Salary:
Join our team as a Marketing Specialist where you can make a significant impact through innovative strategies and creative solutions!
The above is intended to describe the general content of and requirements for the performance of this job. It should not be construed as an exhaustive statement of duties, responsibilities, or physical conditions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.
Laclede Inc. is a leading contract manufacturer of private label and custom formulations, based in Southern California. For more than 35 years, Laclede has produced products for clients ranging from Fortune 500 CPG corporations and up-and-coming entrepreneurs to the leading retailers all over the globe. Laclede provides total turnkey service for both the human and pet markets. Our research has produced global leaders in oral care and dry mouth products, among other premier offerings.
We value our employees and work like if we are a family.
*This is an on-site role and required to work in our office Monday-Friday. Our office is in Rancho Dominguez, CA
Job Overview:
Laclede Inc. is seeking a creative, motivated, and highly collaborative individual to join our team as a Marketing Specialist partner with our Sales and Customer Service team.
We are looking for a strategic marketer with a strong attention to detail. Our next superstar will be a natural collaborator, eager to lend a hand, and share an idea. Excellent communicators, proactive problem solvers, graphic design wizards, and strategic thinkers will find an environment that supports thoughtful work and professional growth.
In this role you will manage and grow an existing brand that's been around for over 40 years, and you will also lead the launch of a new supplement brand. If you are someone who wants to have a hand in every aspect of marketing and grow into a Manager of Marketing, this job is for you.
Key Duties and Responsibilities:
- Develop and execute marketing plans, strategies to drive, user engagement, and marketplace growth.
- Ability to conduct Market analysis, Comparative analysis and 4Ps
- Design and manage campaigns with resellers, partners, B2B/B2C and across multiple channels (social media, email, digital ads).
- Collaborate with influencers and content creators to amplify brand presence and community engagement.
- Optimize user acquisition strategies through A/B testing, data analysis, and creative content.
- Manage the company’s social media platforms, creating compelling content to engage and grow our online community.
- Track and analyze marketing performance metrics to refine strategies and demonstrate ROI.
- Work closely with the sales, product, and development teams to ensure a cohesive brand message and optimal user experience.
- Stay ahead of market trends and consumer behaviors.
- Manage social media marketing efforts to enhance brand visibility and engagement.
- Oversee Search Engine Marketing (SEM) initiatives to improve online presence and drive traffic.
- Conduct research to identify market trends, customer needs, and competitive landscape.
- Collaborate with the creative team to produce engaging graphics and content using Adobe Creative Suite.
- Analyze performance metrics and generate reports to assess campaign effectiveness and inform future strategies.
- Stay updated on industry trends, tools, and best practices in digital marketing.
- Bachelor’s or associate degree in marketing, Business, or related field.
- Experience with livestream platforms and engagement tactics is highly desirable.
- 3+ years of experience in digital marketing, e-commerce, or app-based businesses.
- Proven track record of managing successful social media and influencer campaigns.
- Possess the ability of mobile data analysis and quickly adapt to using Amplitude or One Signal.
- Proficiency in analytics tools like Google Analytics, Adobe Analytics, or Mixpanel for tracking user behavior and campaign performance.
- Experience with app store optimization (ASO) to increase app visibility and downloads.
- Possess strong learning abilities and can quickly adapt to using new marketing tools related to the app.
- Strong knowledge of conversion optimization techniques.
- Experience with SEM practices for effective online advertising.
- Familiarity with graphic design principles using Adobe Creative Suite.
- Excellent research skills to gather insights into market trends and consumer behavior.
- Proven experience in performance marketing with a focus on measurable results.
Salary:
- Starting $100K+ (depending on experience)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mon-Fri (Some weekend work because of tradeshows)
- Travel 25%-35%
- Marketing: 3 years (Preferred)
- Rancho Dominguez, CA
- In person
Join our team as a Marketing Specialist where you can make a significant impact through innovative strategies and creative solutions!
The above is intended to describe the general content of and requirements for the performance of this job. It should not be construed as an exhaustive statement of duties, responsibilities, or physical conditions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.
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